How to use Google My Business to get more customers in 2022

Google is the most visited website in the world. Google currently holds 92% of the search engine market share. A Google Business Profile (previously known as Google My Business) can help you attract new customers through Google search and Google Maps.

Table of Contents What is a Google Business Profile? Google My Business. Why do you need one?How to create a Google Business Profile.How to optimize your Google My Business profile.How to manage your Google My Business Profile with Hootsuite

Bonus Download the template for a complete profile of your ideal client and/or target audience.

What is Google Business Profile (f.k.a. Google My Business

Google Business Profile allows you to list your business for free on Google. You can upload photos and details about your business including your location and services.

This free profile can help you increase your visibility on Google services. Google Search, Google Maps and Google Shopping may display information from your Google Business Profile.

Google Business Profile is available only to businesses who have had contact with customers. This applies to businesses with a physical address (like a store or restaurant) as well as businesses that offer services in another location (like plumbers or consultants).

You will need to use Google Analytics and Google Ads if you are an online-only company.

Why you need to have a Google My Business account

Find your way to Google (and Google Maps).

Google is the best search engine for web traffic and foot traffic. Google Business Profiles help ensure that local customers find you business when they search for similar products or services in their area.

Google My Business listings show searchers where and when to visit your business. Your local SEO is also improved by a Google Business Profile. A listing for a local business will be more likely to show up when someone searches for it using Google Maps.

You can control your online business information

You can manage and update your Google My Business profile to change your contact information and business hours as necessary.

Post updates to let others know that you have expanded or temporarily closed services. This is especially helpful during emergency situations like COVID-19. Google Business Profiles are strong in local SEO. This means that the information you share will be ranked above any third-party sites with out-of date details.

Reviews build trust

Reviews are an important element of social proof and can be used to build trust and credibility. Recommended: Buy Google My Business Reviews

Google’s star rating combined with space for detailed reviews allow customers to share as much information as they wish about their experience with your company. It all helps potential customers choose which businesses and products they want to purchase.

It can be frightening to consider the reviews that will be posted on such a public platform. This is especially true when you don’t have control over which Google My Business reviews you share. (You can still respond to all reviews as we’ll show you later.

Google has found that positive and negative reviews are more trustworthy than pages after pages of glowing recommendations.

How to create a Google Business Profile

Step 1: Sign up to Google Business Profile Manager

You’re automatically logged in to Google Business Profile Manager if you already have a Google account. If you don’t have a Google account, log in to your existing Google account or create a new one.

Step 2: Add your company

Enter the name of your business. Click To add your business to Google. Select the right category for your business, then click Next.

Step 3: Enter your location

Select Yes if you have a physical address that customers can visit. Next, add your business address. A marker may be needed to mark the location on a map. You can also list the service areas of your business if you do not have a physical location that customers can visit, but offer in-person delivery or services. Click Next.

Google will ask you for your location if you don’t have a physical address. Select Next from the drop-down menu.

Step 4: Fill out your contact information

So customers can reach your business, enter your website address and phone number. You don’t need to enter a number if you prefer not be reached by telephone.

Once your information is complete, click Next.

Step 5: Verify your business

Your actual physical address is required, not a postoffice box. This information is used only to verify your business. It is not visible on your Google Business Profile and is not shared with the public.

Enter your address, then click Next. The appropriate options will be presented to verify your account. To verify the physical location of a business, they will need to send a postcard to their address. An email address can verify service-area businesses.

Once you receive your five-digit code, enter it on the next screen (or go to https://business.google.com/) and click Verify or Verify business.

A confirmation screen will appear confirming that you have been verified. Click Next on that screen.

Step 6: Personalize your profile

Please enter your business hours, messaging preferences and business description. (In the next section, we’ll discuss how to optimize your profile content.

Once you are ready, click Continue. The Business Profile Manager dashboard will open.

You can view your company profile, view insights and manage messages and reviews.

How to optimize Google My Business profiles

Google uses three factors to determine local search rankings:

  • Relevance: The degree to which your Google My Business listing matches a particular search
  • Distance: The distance between your location and the search engine or searcher
  • Prominence: This is a measure of how well-known your company is (based on factors such as reviews, score and SEO).

These are steps to increase your score on all three factors.

Completion of all components of your profile

A complete Google Business Profile will increase the likelihood that customers consider your business trustworthy by 2.7 times. Customers are also 70% more likely than others to visit your business.

Google explicitly states that businesses with accurate and complete information make it easier for them to be found in the right searches. This will improve your relevance score. Google visitors should know “what you do”, “where you are” and “when they can visit you.”

Bonus Download the template for a complete profile of your ideal client and/or target audience.

Get the template for free now!

Keep track of any changes in your business hours that occur during holidays or other seasons.

Verify your location(s)

Verified business locations are more likely to appear in local search results across Google Products, like Maps and Search.

If you skipped over verifying your location in the account creation steps above, request your verification postcard now at https://business.google.com/.

Real images and videos can be added to your business

Google Business Profiles include a logo and a cover photo. To make it easy for people to recognize your brand, use images that are similar to those found on your social media profiles.

Don’t stop there. To showcase your work environment and team, add images and videos.

Post photos of your restaurant’s menus and dining rooms if you own it. They should look professional, appealing, and not be too low resolution. Google says that businesses with photos get more directions requests and more clicks to their sites.

How to add photos to your Google profile:

  1. Click on Photo from the dashboard.
  2. Add your cover photo and logo. Upload an image, select one from your Business Profile album, or pick a photo that is associated with your business.
  3. Click At Work and Team to see more photos.
  4. Click the Video button at the top right of the photos page to add videos.

In your profile, include keywords

Relevance can be improved by using the right keywords. Are you unsure where to begin? Google Trends and Keyword Planner are great resources.

Google Analytics, Hootsuite Insights and other social monitoring tools can help you find terms people search for when searching for your business. These terms should be incorporated naturally into your business description. Search engine ranking can be hurt by keyword stuffing or using irrelevant keywords.

Encourage others to answer questions and reviews

People trust people more than businesses. Good reviews can make a difference in the favor of potential customers. Google also ranks reviews higher.

After providing an excellent experience, it is the best time to ask for reviews. Google gives you a link that will allow customers to leave reviews about your business.

Send a review request link

1. Scroll down from the dashboard to the Share review page.

2. Copy the link and paste it into a message for customers or in your autoresponder.

Google My Business pages cannot be disabled from reviews. It wouldn’t be in your best interest to do so, since reviews will show customers that you are legitimate.

However, you can report and flag inappropriate reviews.

You can also respond to reviews, which you should! You can and should respond to negative reviews as well. A survey conducted by Google and Ipsos Connect found that businesses who respond to reviews are 1.7 times more trusted than those who don’t.

Represent your brand professionally and respond in a professional manner. Respond honestly to negative reviews and offer an apology if necessary.

Click the Reviews tab on the left menu in your Business Profile Manager to view and respond.

Keep your business information current

If you have changed your contact information or hours of operation, make sure to update your business profile. Customers are more annoyed than finding out that you’re closed during business hours. Make sure you include any holiday hours or special times that are unique in your Google Business Profile.

Google My Business posts can be created to share updates, product news and offers, as well as events.

Edit your company information

At business.google.com, you can return to the dashboard and make edits. Your business information can be edited directly via Google search and Maps. To access the editing panel, search for your business name using one of these tools.

To share and create Google My Business posts

  1. Click Posts from the dashboard.
  2. Click Create a post.
  3. You can choose which type of post to create: a COVID-19 Update, an Offer, information about What’s New or an Event. You will need to fill out different types of posts.

You can add special features or attributes

Google Business Accounts offer special features depending on which category you have chosen.

Here are some examples of the category-specific features that are available:

  • Hotels can show class ratings, sustainability practices and highlights.
  • Restaurants and bars have the option to upload their menus, photos of dishes, and most popular dishes.
  • A list of services can be displayed by service-oriented businesses.
  • The U.S. healthcare providers can provide information about health insurance.
  • Businesses can also access different buttons depending on their business category. These include appointment bookings, reservations and orders.

You may not be eligible for these features if you believe your business is. Your business can select from up to 10 categories.

To share additional information with your customers, you can add factual attributes. You might want to mention that your shop is wheelchair-accessible or has outdoor seating. It’s possible to share the fact that your company is owned by women and LGBTQ+.

How to add and edit attributes

  1. Click Info from the dashboard.
  2. Click Add attributes under From this business. You can also click the pencil to the right of From the business if you have already added attributes.
  3. Scroll through the options available for your business and check the relevant attributes. Then click Apply.

Add your products

If you are a seller of products, ensure that your Business Profile contains an updated inventory. Your products may appear on your profile, as well as in Google Shopping.

To manually add products to your Business profile:

  • To add your first product, click Products from the dashboard. Next, click Get Started.

Pointy can automatically upload products to your Business Profile if you own a retail store in the U.S. or Canada.

Google offers free marketing tools

Google provides a free marketing kit for businesses that includes stickers, social media posts and posters. You can even create a custom video. The link will not work until you have created your Business Profile.

How to manage Google My Business with Hootsuite

After you have verified your Google Business Profile, your Google My Business account can be integrated with Hootsuite.

Instead of managing your Google Business Profile individually, you can manage your Google My Business page and create posts. You can also respond to reviews or questions from within your Hootsuite dashboard.

This integration allows Google to be managed as a social platform within your social network, so that your messaging is consistent, up-to-date, and on-brand.

How to manage your Google Business Profile using Hootsuite

  1. Install the Google My Business App.
  2. Click Finish to choose whether to add your Google Business Profile streams into an existing tab or create a brand new tab.
  1. Click on the appropriate Board in your Hootsuite dashboard and then click Login Google My Business to access each stream.

After logging in, you can create and reply to Google My Business reviews or questions from your Hootsuite streams.

Hootsuite allows you to communicate with customers through Google Business Profile and other social media channels. You can schedule and publish posts to all networks, access demographic data, performance reports and more. Get it today for free.

Get Started

Hootsuite is the all-in-one toolkit for social media. Keep up with the latest developments, learn, and outperform your competition.

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The Role Of Marketing: How It Affects Businesses and How To Market the Right Way

Definition of Marketing and Sales

Let’s start by setting the scene. You’re sitting on the couch watching TV. Your mom is also there, watching. A commercial is playing that you both find funny. Your mother says to you, “That was some great marketing!”

Many questions are now raised: Is an entertaining commercial really marketing? What is more to it than a clever idea? It seems like sales. What is the difference between marketing and sales? What is the difference between sales and marketing? What is inbound marketing? What is marketing research? What are the different distribution channels for marketing? These questions and more will be answered as we discuss marketing and how it works in this complicated world.

It is easy to define sales. According to the definition, it refers “any of a variety of activities designed for customer purchase of a product/service.” Sales can be conducted in person, over the telephone, via e-mail, or through other media. “The process involves stages like assessing customer needs, presenting product benefits and benefits to address those needs, and negotiating on price, delivery, and other elements.” (per American Marketing Association).

Marketing can be used to describe many things, and people might not understand what it means. What does marketing actually mean? Marketing can be defined as the “activity, set of institutions and processes for creating and communicating, delivering and exchanging value for customers and clients.” (per American Marketing Association).

It seems too easy, doesn’t it? Even with all the background I have given you, it is accurate. However, it does not cover the whole term. There are many aspects to marketing. For example, inbound marketing is a way to market your products and services. Let’s now expand the definition of marketing to include more than creating “offers that are valuable for customers”.

Introduction: What is Marketing?

There are many areas of marketing. Inbound marketing is one. But we’ll get there later. Next, we’ll discuss the differences between marketing and sales. Finally, we’ll answer the question “What is Inbound Marketing?” which will include examples of inbound marketing. We’ll wrap up our discussion about the importance of marketing for business and discuss what we have learned. We’ll start by listing the functions of marketing. There are seven functions in marketing: financing, marketing research, pricing and promotion.

7 Marketing Functions

Distribution–Distribution Strategy in Marketing

Marketing strategy includes how a company will deliver its products to customers. The strategy you choose will depend on the service or product you offer. There are many distribution channels available in marketing. It’s unlikely that you’ll start a digital marketing company in the middle Kansas’ wheat fields. Instead, you’ll want to be in an area with many businesses. Any idea must be developed with a distribution strategy in mind.

Financing – The Role of Marketing In Business

It’s going take money if you want to run a marketing campaign that is successful. While you don’t want all your eggs in the same basket, you should still have a financial plan that allows you to allocate some money, but not enough to make a loss.

Market Research–Importance Market Research

Marketing research is perhaps the most important of all seven functions. What is marketing research? Marketing research is about researching your target audience to help you create a solid marketing strategy. To conduct market research effectively, you need tools that can help you determine who your target audience is based on the product you sell. Are you a tech company with a new social networking platform? I didn’t think so. This article provides a great starting point for a deeper look at market research.

Pricing – Again, the Importance Market Research

Market research can also help you price your products once you are familiar with the basics. You don’t want to lose any profit by selling too low. You don’t want your customers to pay too much and not get any return.

Product and Service Management–Measuring Advertising Effectiveness

You must always improve the service or product you offer to avoid falling behind your customers. You can monitor customer feedback and review sites to see what is working well and what is not. Marketing performance metrics are a smart way of keeping up with service management. Are you interested in learning more about marketing metrics? This article will help you to understand the importance of marketing performance metrics.

Promotion – What Is Marketing Promotion?

Promoting means ensuring that your ads are seen by the right people. It’s important to ensure that your brand is advertising enough. Also, you need to be aware of the latest trends in advertising. Facebook advertising is a great place for promotion.

Marketing – What is the Difference between Sales and Marketing?

Marketing is not selling. However, it does provide a foundation for marketing. Once you have done market research and identified the needs of your prospects, the selling process can begin.

It’s time for us to talk about selling.

What is the Difference between Sales and Marketing

Many people believe there is no difference in sales and marketing. There is a huge difference between marketing and sales when it comes down to distinguishing the two. It’s not easy to understand the differences between them, since they are more complementary than identical. You might be asking, “What is the difference between marketing and sales?”

Let’s take an example. Imagine you are a 1995 salesperson with an incredible product that you wish to sell. Although it’s a phone, it can also access the internet and send email. These amazing apps, which you can access the internet and send emails via it, allow you to play games or check the weather among other exciting options.

You might be thinking that 1995 was the year there were no smartphones. This is the exact point. A salesperson cannot sell something that doesn’t exist. Sales is focused on what salespeople control, which means selling tangible, already-created products. They don’t pitch ideas, but marketers do.

This is what makes marketing and sales different. Marketers create the belief that salespeople will sell. Marketers then conduct research to discover what the customers’ needs and determine their requirements.

Marketing and sales are different in that marketing stays ahead of the curve by anticipating what is coming next, staying ahead of the competition and coming up with big ideas. These ideas can then be made tangible and sold as products or service.

What is Inbound Marketing?

Inbound marketing is exactly what it sounds like: it draws people in. Inbound marketing is the “new” school of marketing. Instead of outsourcing or outbound marketing, inbound relies heavily upon creating solid content that attracts people to your company.

There are many ways you can ensure your results. With all the advances made by Google, companies can draw more attention to their content by being relevant to people’s needs as well as using keywords that produce results.

Inbound Strategy Examples

Let’s now understand what inbound marketing is. Let’s look at some examples of inbound-marketing strategies.

Social Media–Marketing via Social Media

Social media is one of the most recent examples of inbound marketing strategies. It’s a great way for potential leads to be engaged. Social media is a great way to engage potential leads. A staggering 78 percent of Americans have a social network, a figure that has tripled in the past eight years. You can increase your chances to gain organic leads by using social media strategies.

Content Creation–Types Of Content Marketing

You need to create content that grabs attention. Make a blog! InSegment has its own blog that allows us to comment on current topics and promote our work. A blog is a great way for companies to promote themselves. You might also consider creating different types of content marketing such as whitepapers, videos, webinars and infographics.

Email Marketing – Email as a Service

Email as a Service is another example of inbound marketing. Email marketing can be used by marketers to attract attention to solutions needed by companies and consumers. They encourage customers to read more through compelling copy and creative calls to action (CTAs). Email marketing is often cited as the best marketing strategy for companies.

These inbound marketing strategies are key to any company’s success. These inbound marketing strategies examples will help you to see improvement in your business. This can be from better customer relationships to increased traffic.

What about Marketing Performance Metrics?

Marketing performance metrics are key to market research and marketing. They can help you see the results of your campaigns. Marketing Score provides detailed metrics on marketing performance that you can use to analyze and make improvements.

Marketing in Business: The Importance of

The main reason marketing is important in business is because companies must market themselves to potential customers. It becomes more difficult to reach out to your target audience and learn what they want.

You can’t sell without a product or a service to promote. Marketing is crucial in any industry. If you don’t market your business effectively, you will fall behind the competition.

The best way to make a difference is to use social media and content-creation strategies. You’ll be more successful if you produce high-quality content and use best SEO practices. This is why marketing in business is so important.

You Now Know the Difference between Sales and Marketing!

You should have a better understanding about marketing and its importance after you have reviewed the roles and functions of marketing. A firm understanding of industry trends can help any company increase profits and keep everyone happy, employees and customers alike.

Marketing is essential for business success. These explanations and definitions should have helped you understand how marketing can help businesses succeed by staying ahead.